DISNEY IN-STORE EVENT INFLUENCER KIT GUIDE
CONCEPT ART
Concept art to provide inspiration for in-store event and influencer box executions for both the Disney Princess and Disney Frozen launches of the All-New Dolls tentpole.
INFLUENCER KITS
Influencer kits which include an exciting reveal, a full range of line segments and products to be reviewed by influencers.
Guest’s are invited to play in a snow filled environment amongst Elsa’s Illuminated Ice Palace
IN-STORE EVENTS
Concept 1
Guest’s can explore the life sized illuminated 3d plexiglass castle showcasing the new line of Disney Princess dolls. The augmented reality mirror allows users to take a quiz to find out which character they are and have a photo op with that character.
Concept 2
Guest’s can step on colorfully lit platform to activate the pedestal lights of their favorite doll. The color of the doll’s pedestal lights correspond to the packaging liners.